Member of the Lyreco Management Team. World champion in whitewater kayaking – he uses his developed discipline and determination in his professional life, implementing projects of strategic importance.
Expert in the field of digitalization and optimization of business processes, with over 15 years of experience in projects supporting the development of organizations. He led key initiatives, such as digital transformation or integration of two companies. Winner of the Lyreco Pioneers program. He is currently developing a tool based on artificial intelligence, which supports the sales team and increases operational efficiency.
He is responsible for the implementation of the ESG strategy and active promotion of good sustainable development practices – including as a speaker at industry conferences and a mentor in Lyreco’s internal development programs.
From 2025, he is responsible for the development of the e-commerce channel and the construction of an omnichannel customer service model, integrating marketing, communication and digital activities. He manages the Customer Experience, eBusiness, IT, PMO and Sustainable Development teams.
He gained experience in international corporations listed on the NYSE and TSE, combining a global approach with local effectiveness.